Designing for the Digital Age Book Review

Designing for the Digital Age: How to Create Human-Centered Products and Services serves as an excellent guide and reference for new and experienced human centered design practitioners. Kim Goodwin (VP of Design @ Cooper.com) does a great job translating her goal-oriented design processes into clear and understandable terms. Human/user centered design books can easily be littered with heavy jargon or unintelligible references that make it difficult or impossible to understand or practice. Goodwin makes a conscious effort to explain and visualize many of the concepts introduced in each chapter and keeps the research lingo within reason. For example, in Chapter 12: Defining Requirements, Goodwin dispels what requirements aren't (i.e. features or specifications) and promptly outlines what is needed to generate effective requirements (i.e. data needs, functional needs, product / service qualities, constraints). In addition, Goodwin's writing style guarantees a cognitive learning experience with most readers by providing multiple exercises and scenarios that engage and evoke a desire for comprehension. The photography, diagrams, and charting are plentiful and supplement the subject matter effectively also.

I believe that this book is easily a pylon supporting the ever-swelling weight of UCD with its hoard of overlapping design disciplines. I recommend it to anyone interested in design or the design process...

Table of Contents:

Getting Started
     Chapter 1: Goal-Directed Product and Service Design
     Chapter 2: Assembling the Team
     Chapter 3: Project Planning
Research
     Chapter 4: Research Fundamentals
     Chapter 5: Understanding the Business
     Chapter 6: Planning User Research
Chapter 7: Understanding Potential Users and Customers
     Chapter 8: Example Interview
     Chapter 9: Other Sources of Information and Inspiration
Modeling
     Chapter 10: Making Sense of Your Data: Modeling
     Chapter 11: Personas
Requirements
     Chapter 12: Defining Requirements
     Chapter 13: Putting It All Together: The User and Domain Analysis
Framework
     Chapter 14: Framework Definition: Visualizing Solutions
     Chapter 15: Principles and Patterns for Framework Design
     Chapter 16: Designing the Form Factor and Interaction Framework
     Chapter 17: Principles and Patterns in Design Language
     Chapter 18: Developing the Design Language
     Chapter 19: Communicating the Framework and Design Language
Detailed Design
     Chapter 20: Detailed Design: Making Your Ideas Real
     Chapter 21: Detailed Design Principles and Patterns
     Chapter 22: Detailed Design Process and Practices
     Chapter 23: Evaluating Your Design
     Chapter 24: Communicating Detailed Design
Ensuring Success
     Chapter 25: Supporting Implementation and Launch
     Chapter 26: Improving Design Capabilities in Individuals and Organizations