Why so few humanitarian iPhone apps?

It may not be obvious, but I’m an iPhone designer and developer. Although I got started late last year, you could say that I’ve been pretty successful at it, for the most part.
Recently I decided to do something I considered to be an act of selfless design: concept and build an iPhone application for a non-profit group that may benefit from exposure through 40,000,000+ iPhones and iPod touches. In June 2009, Apple stated there were 50,000+ iphone applications, so I figured “why not build one or more that might benefit humanity?”.
After contacting several groups, I found that several did not think that it was worth the time or effort to build an iPhone app for their cause...even if it was done free of charge!! Primary reason: “We don’t think an app might help us”.
Is awareness not enough? Can socializing ideals that a group promotes hurt them in some way? If so, why do so many have websites? Is it because there is a lack of understanding of how Apple's or Google's success could benefit non-profit organizations? Could it be because there is no incentive for designers or developers to volunteer to build humanitarian apps when the contract market rate is between $100-$200 an hour? Is it because no one believes that consumers are willing to be a part of a philanthropic effort when accounting for the cost of ownership of an iPhone or Google Android device?
Or is it something else altogether??
Please comment and let me know your thoughts on why there are so few humanitarian apps. Comment if you managed to find a humanitarian app in the iTunes App store or in the Google marketplace. If you even have a cause that you think is worthy of an iPhone app, let us know. Maybe the iPhone development community can get something built for them...
What can we / you do about it?
Labels: iphone, mobile development, philanthropy







