New iPhone App (NBA Game Time)

(See larger image on Flickr)
Disclaimer: This post is my own opinion and is no way affiliated, directed toward, or on behalf of Turner Sports, the NBA, or its affiliates.
There is a new iPhone app called NBA Game Time. It is a sports application which gives iPhone and iPod Touch owners the ability to receive live updated scores from NBA regular season games. You can get it FREE from the iTunes App Store. Click here to download (iTunes is required)
The navigational structure is a tri-view of NBA information categorized into ‘Scores’, ‘Schedule’, and ‘Standings’. On the landing screen, a user can select yesterday’s, today’s, or tomorrow’s scores which will take them into one of the three days viewable within the 'Scores' view. Inside of the ‘Scores’ view, a user can toggle between yesterday’s, today’s, or tomorrow’s scores manually. Users can 'touch' games that are in-progress or FINAL whereas as a subview containing team boxscores, player stats, and team stats appears. In addition, the 'Scores' view shows television broadcaster tiles that highlight nationally broadcast games (i.e. ABC, TNT, ESPN, or NBATV). From the ‘Schedule’ view, users can select a date from the 2008-2009 season to see historical, current, or future game data outside of the 3-day range. From the ‘Standings’ view, users can see the current East and West conference standings. The top 8 teams from each conference are highlighted to show eligible teams if the playoffs were to start today.
The application is extremely data intensive and pulls game data to populate all of the play and team statistics fields and the court images of the home team. I'm hoping that in the near future, the app will be able to use some rich media such as recap videos and / or live audio within the application to provide the 'immersive application' experience as defined by Apple.
I'm looking forward to the 2008-2009 Playoffs version of the application and maybe the app will get some sort of honorable recognition @ the 2009 Apple Design Awards.
Labels: iphone, user experience









